5 Ecommerce Apps CPG Brands Should Be Using

By
WeStock Team
·
March 16, 2023

Although there are more than 5 Ecommerce Apps CPG brands should be using, we narrowed down the top ones your brand can benefit from. From their pricing to their brand visions, we have listed everything you might find beneficial if you are interested in joining their services. If you use any of these platforms, we’d love to hear your thoughts, but for those who are unfamiliar with them we hope that you find this blog insightful.

Let's Begin!

( Listed in no particular order)

Gorgias

Overview

    Gorgias gives you a true all-in-one help desk experience across email, live chat, phone, Facebook, Instagram, and your contact us page in one unified view to streamline your support tickets. Use Templates, automation, rules, and macros to cut support time. Gorgias has a powerful integration with Shopify and Shopify Plus, so you can see order details for a customer and refund, cancel, duplicate orders without leaving the app.

Purpose

Customer Support

Platform

Their Vision

“We believe that the next version of commerce should be more open and anyone should be able to be a part of it, as a merchant or a customer. We believe decentralized commerce is better for everyone.”

Pricing

What we like about it…

  • Free Period
  • Month To Month
  • Multiple Tiers

Other Benefits

  • Blog
  • Ecommerce Tool
  • CS Benchmark Report
  • ROI Calculator

Yotpo

Overview

    Yotpo offers solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. They’ve really cornered the market when it comes to user-generated content (UGC), social proof, and average order value (AOV) boosting.  They integrate seamlessly into most marketing technologies, making onboarding easy.

Purpose

Loyalty + Review

Their Vision

Yotpo is an eCommerce Marketing Platform that offers the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

Platform

  • SMS Marketing
  • Loyalty & Referrals
  • Visual UGC
  • Reviews & Ratings

Pricing

Reviews and Ratings

-       Free

-       Growth $15 / Month

-       Prime $149 / Month

 Loyalty & Referrals

-       Free

-       Silver $29 / Month

-       Gold $249 / Month

SMS Marketing

-       Free

-       Growth $19 / Month

-       Prime $59 / Month

 Visual UGC

-       Free

-       Growth $19

Other Benefits

  • Blog
  • Loyalty ROI Calculator
  • D2C Marketing Course
  • Loyalty Program Generator

BrightFlow

Overview

    BrightFlow seamlessly integrates all financial data to provide a real-time view of your business across Shopify, Amazon and other platforms. Don't wait until the end of the month to see your data. Get real-time reporting into the timing and future state of your financial metrics

Purpose

Finance

Their Vision

Plan smarter. Grow faster.

Built by eCommerce business owners and finance experts at DTC brands, Brightflow AI provides instant data from all your channels in one easy-to-use dashboard. Brightflow AI enables brands, business owners, agencies, and CFOs to focus on what really matters–running your business, not manual reporting. Get timely eCommerce analytics insights, even before your books close, without the expense of an accountant or analyst.

Other Benefits

  • Blog
  • Academy

Pricing

  • Basic - Free
  • Advanced - $99 / Month
  • Custom

Recharge

Overview

    ReCharge allows for clear and easy subscription management that flows naturally into your eCommerce front-end. Subscriptions encourage lifetime value (LTV) growth, reduce customer acquisition costs (CAC), and build a loyal customer base.

Primary Purpose

Subscription

Their Vision

“Turning transactions into relationships. Helping merchants grow faster. As our merchants grow, they’re in a unique position to build a brand that has purpose and create a meaningful community of customers.”

Klaviyo

Overview

    Klaviyo allows for seamless communication across email, SMS, and other owned channels using it’s intelligent segmentation and automation capabilities. It easily integrates with the leading platforms allowing for accurate and efficient marketing.

Primary Purpose

Email

Their Vision

“Build strong relationships based on customer data. We know personalization can get overwhelming. Don't worry – we've made the most powerful segmentation engine in the industry so intuitive, anyone can use it. See it for yourself.”

Platforms

  • BigCommerce
  • Commerce Cloud
  • Magento
  • PrestaShop
  • Shopify
  • ShopifyPlus
  • WooCommerce
  • Direct Integrations

Other Benefits

  • COVID Insight / Strategies
  • Blog
  • Podcast
  • Beyond Black Friday
  • Webinars
  • Live Training
  • Product Events
  • Benchmark Reports

Pricing

  • Free - Up to 250 contacts, 500 email sends and Email support
  • Pricing changes if you add SMS

Have any favorites we didn’t include? Feel free to let us know and we would be happy to give them a look!

WeStock Team

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