Where CPG and Technology Collide

June 16, 2023

In this new age of technology almost every CPG brand is heavily intertwined with their technological counterparts and if you’re not, then, I would guess you might not be doing so hot. In the words of Ricky Bobby, “If You Ain’t First, You’re Last.” Now, while you may not be the leading CPG brand in the industry, there is an obvious pressure to keep up with the rest of the pack in this ever-changing, technology-driven environment.

The integration of modern technology and digital innovations presents a multitude of opportunities for CPG brands. It allows them to streamline their operations, improve customer experiences, and drive sustainable growth.

In order to activate this revolving door of opportunities, your brand, or team, must be able to adapt to these changes and improvements in technology as quickly as possible. This includes learning how you can make use of these tools in the workplace to improve overall brand functionality!

With that being said, here are just a few of the most important tech tools that I think every brand should be utilizing on a daily basis:

Trello or Monday.com for all of your project management needs and beyond.

Sprout Social to automate your social media posts, dive into analytics or leverage social listening.

Klaviyo for turning your E-Commerce data into revenue with personalized multi-channel marketing campaigns.

Hubspot to make sure your team is hitting every touchpoint when it comes to all your CRM needs.

WeStock to capture real first-party data and deliver retailer-ready reports for optimal growth.

OpenAI for any assistance you may need in advanced reasoning, creativity, visual input or context.

Now, if you are staying up to date through the media, then you may have heard about the most groundbreaking development, since the iPhone.

Apple just recently launched their newest technology innovation, the Apple Vision Pro, which is a new mixed reality headset that seamlessly blends digital content with your physical space. Although it will not be available for purchase until next year, the Vision Pro has already taken the world by storm, pointing to the inevitable advancements it will provide the community, especially in the workplace. 

So, as a thriving brand in the CPG space, how will you take advantage of this technological advancement? It is, at the end of the day, just another tool you can use to propel your brand forward and stay ahead of the curve. Something to think about.

Whether it's leveraging data analytics to gain valuable insights, harnessing the power of artificial intelligence to personalize customer experiences, or tapping into the potential of augmented reality to create immersive brand interactions, there's no shortage of tools at your disposal.

In this tech-driven environment, staying ahead requires a willingness to adapt and a dedication to learning. The main message here is, embrace the power of technology and don’t be afraid to seize the opportunities it presents because if you don’t, you’ll be left behind


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